Total Under Armour revenue for the quarter grew 8% to $1.4 billion, the retailer said in a May 9 statement. Revenue from sales in North America increased 3% to $862 million, and international revenue simultaneously increased 16% to $526 million.

Under Armour ecommerce growth

Furthermore Under Armour ecommerce sales grew 6% year over year in Q4. And for the year, Under Armour ecommerce increased 3% and represented 42% of total DTC business.

“From a digital perspective, we will continue to work to reduce promotional activities in our ecommerce business,” said Stephanie Linnartz, president and CEO. “However, in short order, ua.com must become a showcase for our brand. So we are investing in improving the digital experience, including better product presentation, streamlined checkout and faster mobile site speed.”

She also added that Under Armour’s wholesale business includes relationships with sports specialty stores, department stores and pure-play ecommerce companies. Under Armour wholesale revenue increased 10% year over year in the quarter.

In North America, she said, Under Armour’s “DTC business was flat during the quarter with solid ecommerce growth offset by softness in our retail stores.”

Under Armour Inc. ranks No. 102 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers by web sales.

Under Armour earnings

For the fiscal fourth quarter ended March 31, 2023, Under Armour reported:

• Revenue increased 8% to $1.399 billion from $1.3 billion in the year-ago quarter.
• Under Armour ecommerce grew 6% and accounted for 46% of direct-to-consumer sales.
• DTC sales grew 3% to $454 million.
• Wholesale revenue increased 10% to $909 million.
• North America revenue increased 3% to $862 million.

For the fiscal year ended March 31, 2023, Under Armour reported:

• Under Armour revenue increased to $5.90 billion. That’s up 3% from $5.727 billion the previous fiscal year.
• Wholesale revenue increased 6% to $3.5 billion.
• Direct-to-consumer revenue decreased 3% to $2.3 billion.
• Under Armour ecommerce increased 3% and represented 42% of total DTC business for the year.

Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports.

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Adobe produced the report based on 100 million SKUs across 18 retail categories including groceries, personal care, and appliances.

The biggest price declines

11 of the 18 categories monitored by Adobe recorded lower prices in April 2023 than in the previous April. The largest year-over-year decline was flowers and gifts, with prices down 27%.

Electronics and computers saw significant declines in April, Adobe found. Electronics decreased 11.6% year over year, and computers decreased 15.4% over the same period. Both saw slight increases month over month of 0.5% and 1.9%, respectively.

The appliance category also drove the price decline, Adobe said, with prices down 7.1% year over. That was the largest annual decline for the category since Adobe started tracking them in 2014. Appliances prices were down 2.1% month over month, marking the seventh month of price drops following 29 consecutive months of price increases beginning in May 2020.

Sporting goods, toys, and home and garden were all also down year over year. Sporting goods marked a 12th consecutive month of year-over-year price declines. Before that, prices increased for 28 months beginning in January 2020. Prices peaked in September 2020 as consumers invested in home exercise equipment during the pandemic.

Grocery price increases slowed

Online grocery prices increased 9.3% year over year in April, more than every category except pet products (11.32%). Though prices were up, the growth rate decreased for seven consecutive months. Online grocery prices increased 10.3% year over year in March, and 11.4% in February. Growth peaked in September 2022 at 14.3% year over year.

Grocery ecommerce sales grew 10.8% in 2022 over 2021, according to a previous Adobe report. With prices steadily increasing, more consumers turned to buy-now-pay-later services to purchase groceries, with usage up 40% in 2022.

“The rise of buy-now-pay-later usage for groceries tells us that consumers are likely making bigger purchases online to take advantage of special promotions and stock up on staples, thus managing living expenses in more flexible ways,” Adobe Digital Insights lead analyst Vivek Pandya said in a March press release.

Ecommerce prices diverge from overall retail

Adobe says it uses the same general methodology that the Bureau of Labor Statistics uses to track prices in the Consumer Price Index (CPI). The agency hasn’t released its April numbers yet, but in recent months the CPI has diverged from Adobe’s Digital Price Index. In March 2023, ecommerce prices decreased 1.7% per Adobe, while the CPI grew 5%. In February, Adobe recorded a 1.4% decrease, and the CPI grew 6%. Both measured year-over-year price changes. 

Ecommerce prices have largely risen more slowly than retail prices as a whole, or even decreased. Online groceries are an exception to this, and generally move in step with the CPI, Adobe says.

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The retailer said total sales were down 5.6% to $6.4 billion for the year ended Jan. 28. Over the same period, ecommerce sales were up 9.1% to make up 10.7% of total sales, an increase of $56.8 million. The same held true for the fourth quarter, with total sales down 3.4% to $1.75 billion while ecommerce sales grew 1.4% year-over-year.

Academy Sports & Outdoors ranks No. 139 in Digital Commerce 360’s Top 1000 ecommerce retailers in North America.

Though online sales are only about 10% of the business as of 2022, they’ve shown large increases since 2019. Digital sales were up 175% in 2022 over 2019. This puts the company ahead of its goal of 10% digital sales by 2023, it said.

Academy Sports & Outdoors’ collection of more than 250 stores is also an advantage for fulfilling online orders, CEO Ken Hicks said in a call with investors. About half of online sales in 2022 were buy-online-pickup-in-store (BOPIS), and 75% of online orders were fulfilled by stores, Hicks said. The company plans to open 13 to 15 new stores in 2023, with the expectation that they will make omnichannel sales a larger part of the business.

Academy Sports & Outdoors earnings summary

For the quarter ended Jan. 28, Academy Sports & Outdoors reported:

• Net sales decreased 3.4% from $1.8 billion to $1.75 billion.
• Ecommerce sales grew 1.4% from 2021.
• Average ticket size grew 1.3% over the same period in 2021.
• Net income increased 11.2% from $141.8 million in 2021 to $157.7 million in 2022.

For the year ended Jan. 28, Academy Sports & Outdoors reported:

• Net sales decreased 5.6% from $6.77 billion in 2021 to $6.4 billion in 2022.
• Ecommerce sales grew 9.1% to make up 10.7% of total sales.
• Average ticket size grew 2.0% while transactions were down 8.2% over 2021.
• Net income decreased 6.5% from $671.4 million in 2021 to $628.0 million in 2022.

Percentage changes may not align exactly with dollar figures due to rounding.

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Moosejaw, which operates 13 physical stores largely in the Midwest as well as Moosejaw.com, will become part of the Public Lands outdoor gear business unit Dick’s launched in 2021. Long-time Moosejaw CEO Eoin Comerford will remain at the helm of Moosejaw and report to Public Lands president Todd Spoletto.

Walmart is No. 2 in the Digital Commerce 360 Top 1000 database, which ranks online retailers by web sales. The mass merchant acquired Moosejaw in 2017 for $51 million. At the time, Moosejaw was No. 261 in the Top 1000. Dick’s is No. 36 in the Top 1000.

Walmart is behind only Amazon.com Inc. in the Top 1000. Amazon also is No. 3 in the Digital Commerce 360 Online Marketplaces database, which ranks the 100 largest global marketplaces.

Walmart digital acquisitions and sales

Moosejaw was one of several acquisitions of midsized retailers and brands with strong ecommerce operations that Walmart acquired from 2016 to 2018 as it sought to strengthen its online presence to better compete with Amazon.

Walmart subsequently wound down most of those acquisitions. Most notably, it folded Jet.com, for which it paid a reported $3.3 billion in 2016, into Walmart.com in 2020. It also sold off such online-focused brands as ModCloth, Bare Necessities and Shoebuy.com.

It’s no surprise Walmart would sell off Moosejaw, says Eric Roth, managing director, consumer, on the private equity team at asset-management firm MidOcean Partners. At $51 million, Moosejaw was a relatively small acquisition for Walmart and gave it exposure to outdoor enthusiasts who may not have been Walmart customers as well as the opportunity to learn from a Moosejaw team that built strong customer loyalty, in part through irreverent marketing campaigns, Roth says.

“But once you’ve gotten exposure to the customers and gotten the learnings, the question for a big brand always is, ‘Do I want to be multibrand or unibrand,’” Roth says. Jet hadn’t built strong brand loyalty in its few years in existence and so could easily be folded into Walmart, but Moosejaw’s customers are loyal to the brand and may have gone elsewhere if Moosejaw simply became part of Walmart, he says.

In that sense, Moosejaw is a better fit for Dick’s, which operates such subsidiary brands as Public Lands and Golf Galaxy, and now Moosejaw.

“We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another,” said Todd Spaletto, president of Public Lands and senior vice president of Dick’s Sporting Goods, in a press release announcing the deal. “We believe there’s potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers.”

Moosejaw and Public Lands will continue to operate as independent entities. They will maintain their respective ecommerce sites, Moosejaw.com and PublicLands.com, a Dick’s spokeswoman tells DigitalCommerce360.com.

Moosejaw, which has been in business since 1992, attracts many more online shoppers than the much newer Public Lands, with Moosejaw.com averaging nearly 3 million visits per month from November through January compared to 493,000 for PublicLands.com, according to SimilarWeb, which monitors website traffic. However, both are dwarfed by DicksSportingGoods.com, which averaged 47.1 million visits monthly during that span.

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The company has brought on former Snap Inc. executive Nick Bell to lead the new division, called Fanatics Live. He is tasked with developing the shopping experience and content strategy.

The “breaking” of trading-card boxes, which has become a popular form of shopping in the industry, will be crucial content on the new platform. The seller, who serves as a personality and host for the livestream, opens large boxes of trading cards on camera. Only then do buyers, who have bought random items in the stack of cards, find out what they have purchased.

Typically, collectors buy small packs of cards and own all of the contents.

CEO Michael Rubin has moved into several new sectors as Fanatics reaches beyond its original focus on licensed sports apparel. Fanatics Live is an early foray into media for the company, which will focus its efforts on collectibles first before potentially working with other sections of its parent’s business, such as fan apparel.

The Fanatics Live app and site are set to debut in the second half of 2023. Fanatics is No. 36 in the 2021 Digital Commerce 360’s Top 1000.

Recent Fanatics deals

World Wrestling Entertainment Inc. and Fanatics signed a long-term deal for ecommerce, licensed merchandise and collectibles. WWE CEO Vince McMahon said the multi-platform arrangement, the first of its kind for both parties, will “set a new standard” for his company’s merchandise business.

Months later, Fanatics acquired the trading card division of Topps Co., swallowing up its rival only months after luring away its longtime client Major League Baseball.

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Online merchant Sportitude needed to keep its fraud at bay, but its costs continued to increase. After its fraud prevention costs doubled in 2020 compared with 2016, the Australian-based sports footwear and apparel merchant decided to switch its technology vendors, says Roumen Staykov, CEO of Sportitude.

Sportitude chose ClearSale, as the vendor’s pricing model differed from its previous provider, and its costs decreased 55% in 2022 compared with its 2020 pricing, Staykov says.

“It was not a small amount. It was well worth the move,” Staykov says.

Roumen Staykov, CEO of Sportitude

Sportitude has ClearSale’s performance-based pricing model, in which the vendor charges a fee for every approved transaction that it processes. The percent per transaction is smaller than a credit card processing fee (which is typically 1%-3%), Staykov says, without adding more or disclosing its previous fraud vendor.

“We treat it as the cost of doing business,” Staykov says.

False positives decrease

In addition to the decrease in cost, the number of transactions that ClearSale flags as possible fraud has decreased as well. This saves the merchant time, Staykov says, as the retailer has fewer transactions to verify.

“It’s a win from many angles,” he says.

Both vendors appropriately flagged fraudulent orders, and Sportitude’s rate of fraud attempts and chargebacks has remained about the same, he says.

Of all of Sportitude.com’s credit card transactions, about 1%-2% are flagged for fraud. Of those, more than 90% are actually fraud, Staykov says. This is good, he says, as it means it’s not getting that many false positives.

This is beneficial for both shoppers — as it is not inconveniencing too many shoppers with authenticating their purchase — and the merchant. For example, once the software flags an item as potentially fraudulent, two senior members of Sportitude’s customer service team will manually review each transaction.

“It used to be a lot more time,” Staykov says. “It would be a larger percent of that person’s role. The more frequently it occurs, it takes a lot more time out of day, follow up and investigating.”

Verifying if flagged orders are fraud

One test the merchant conducts to confirm credit card ownership is processing a refund. Sportitude employees will process a return for a few cents on the credit card and have the purchaser confirm the refund amount. Half the time, the purchaser never responds, in which case, Sportitude knows the transaction was fraudulent and will decline the purchase.

Sportitude has played around with faster ways to confirm credit card ownership — as processing a refund takes a few days —  but it has found this is the best balance of catching fraud while maintaining good customer service. Luckily, it’s a narrow group of legitimate customers that have to go through this process, and most are understanding when the retailer frames it as a “security step,” he says.

With Sportitude’s previous fraud-prevention provider, a lot more transitions were flagged for fraud that turned out to be legitimate. This inconvenienced more of its legitimate customers to authenticate their purchases, plus took more of Sportitude’s time. Now, its customer service representatives can handle more of those typical issues rather than having to spend large chunks of their day reviewing fraudulent orders, he says.

When a chargeback occurs

If Sportitude does confirm a transaction that winds up to be fraud, this will show up as a chargeback from the bank. What this means is that the criminal used stolen credit card details and that card owner saw a purchase that wasn’t hers on the statement, and had the credit company reverse the charges.

If a chargeback does go through, Sportitude can go into ClearSale’s portal and note which transaction wound up being approved even though it was fraud. This achieves two things: first, ClearSale will refund the purchase to Sportitude if it provides the shipping notification and the chargeback notification.

Second, ClearSale will update its artificial intelligence model that its technology uses to flag potentially fraudulent orders. When a retailer notes a nefarious transaction, its model then learns from the markings of this transaction to hopefully catch it in the future, says Salvador Tello, global senior, enterprise presales, at ClearSale.

ClearSale uses a machine learning model to assess if transactions are risky or good. Like most retailers, it also has a manual review team that will look at orders that its technology flags to then approve or decline. These fraud analysts use eight external sources that are “very powerful” in helping dig into different elements of the transaction’s fraud score before making a decision, Tello says.

For example, analysts can use proxy piercing technology to determine if the purchase is coming from a consumer who is disguising her IP address and using a proxy server. Another example is using device fingerprint technology to identify computers placing transactions. In addition, analysts can also look at ClearSale’s own tracking technology about customer behavior across all of its clients.

One example of an error that the artificial intelligence tool may flag as possible fraud that a human could verify is a typo in the address or email name, says Tello. Even though the information is incorrect, a human could easily see the error. Humans can also gain additional insights from analyzing social network activity or doing a reverse phone and address lookup. All this information is later fed into ClearSale’s artificial intelligence model.

Overall spikes in fraud

It’s important to catch a fraudulent order not only for the cost implications, but also because it could lead to more fraud, Staykov says.

Sportitude typically notices a spike in fraudulent activity if one or two chargebacks slips through, he says. Criminals may be using a new pattern of transactions that got through that the AI model hasn’t caught up to yet, and then criminals will exploit it as much as possible until the retailer reports the issue and the technology catches up, Staykov says.

“If you catch the transition quickly and nip them in the bud, it definitely causes the decline,” Staykov says.

The retailer also notices a spike in fraud during high-volume sales periods. For Sportitude, that is during November and May, which is when many retailers in Australia host sales, he says.

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The retailer reported that its Nike Direct sales, or sales made directly to consumers online and in Nike’s physical stores rather than through wholesale, grew 16% to $5.4 billion. Chief financial officer Matthew Friend said Nike Digital, the brand’s ecommerce sites and apps, grew 34% to fuel its direct-to-consumer sales growth. Furthermore, digital sales of its Nike-brand items grew 25% in the retailer’s second quarter of fiscal 2023. 

Nike ranks No. 10 in the Top 1000, Digital Commerce 360’s database of the largest North American e-retailers.

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Nike Digital sales growth by region

In North America specifically, Nike Digital grew 31% in the fiscal second quarter, Friend said. He attributed that to increased website traffic and repeat purchases from its members. In Europe, the Middle East and Africa, Nike Digital grew 62% year over year. 

“Membership was an accelerator as members drove over 85% of demand during Cyber Week, our highest demand week ever in EMEA,” Friend said. 

In China, Friend said, Nike Digital grew 9% year over year in the fiscal second quarter. Gen Z demand for Nike grew 45% on Tmall on Nov. 11, Friend said. Nov. 11 is China’s “Singles’ Day” sales event.

Tmall is Alibaba Group Holdings’ business-to-consumer marketplace on which foreign and domestic merchants sell to Chinese consumers. It ranks No. 2 in Digital Commerce 360’s top 100 global online marketplaces database. Meanwhile, Nike also led as the No. 1 store on Tmall’s kids’ footwear channel that day, he said.

Friend said Nike Digital also grew 35% year over year in Asia Pacific and Latin America.

“Nike’s results this quarter are a testament to our deep connection with consumers,” said president and CEO John Donahoe. “Our growth was broad-based and was driven by our expanding digital leadership and brand strength.”

Donahoe attributed the retailer’s digital growth to “having the best apps in the industry or on the home screen of people’s mobile apps, which is that scarce and valuable real estate. And we have a really clean experience across our apps and digitally, including Nike.com.”

Total revenue from Nike brand grows in Q2

Nike-brand total revenue accounted for $12.72 billion, which is up 18% from the year-ago period. Among Nike-brand products, the footwear category accounted for $8.50 billion in the fiscal second quarter. That’s up 25% from $6.78 billion in Q2 of fiscal year 2022.

Apparel accounted for $3.79 billion in Nike-brand sales. That’s up 4% from $3.65 billion in the year-ago period. Meanwhile, Converse-brand total revenue grew to $586 million, up 5% year over year from $557 million.

For the fiscal second quarter ended Nov. 30, Nike reported:

• $13.32 billion in revenue, a 17% increase over the same period in the prior year.
• Nike Digital, the retailer’s websites and applications array, grew 34%. 
• Direct-to-consumer sales grew to $5.4 billion, up 16% from the year-ago period.

For the six months ended Nov. 30, Nike reported:

• $26.00 billion in revenue, a 10% increase from $23.61 billion in the year-ago period.
• $16.62 billion in footwear sales from its Nike brand. That’s up 15% year over year from $14.50 billion.

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FishUSA also faced increased freight costs, which went up about 40% to 50% in July 2022, Parnell says.

Higher annual rate increases and additional shipping surcharges have continued throughout the year. In 2022, carriers implemented a 5.9% general rate hike across U.S. parcel carriers, which include FedEx Corp. (express and ground), United Parcel Service, DHL Express, Lone Star Overnight and Pitney Bowes, according to the carriers’ websites. That’s up from 2021, when U.S. parcel carriers instituted a 4.9% price increase.

“When you start looking at those numbers, it goes up,” Parnell says. “2022 is an entirely different game today versus 2021. With items like kayaks, we’re finding margins are even worse than, say, fishing tackle.”

A kayak that would have previously cost a customer an additional $400 or $500 to ship can end up totaling as much as $900 or $1,000 more when the increased freight shipping and handling charges are factored in, Parnell says. He did not share how much surcharges have increased shipping costs overall but noted sales for those items have slowed.

“These are real numbers. You try to pass on what you can to the customer, but they can only absorb so much,” Parnell says. “We have to make decisions at some point. It’s tough times.”

Fallout from COVID-19

When COVID-19 stimulus checks for $1,200 went out to consumers in April 2020, for $600 in December 2020/January 2021 and for $1,400 in March 2021, FishUSA noticed an influx in orders of bigger-ticket purchases soon after, Parnell says.

The demand for kayaks “exploded” after stimulus checks went out, Parnell says. Kayaks vary in price from about $1,000 to $4,000. But inventory delays hindered capitalizing on that demand, Parnell says.

In 2020, FishUSA ranked No. 857 in the Top 1000. In 2021, demand continued, but the retailer found it difficult to keep inventory at the ready. FishUSA is No. 1066 in the Digital Commerce 360 Next 1000. The Top 1000 is Digital Commerce 360’s rankings of the largest North American e-retailers by web sales. The 2022 Next 1000 includes online retailers that generated annual ecommerce revenue between roughly $1 million and just over $39 million in 2021.

“Demand was off the charts, but supply chain problems kept us from stronger sales,” he says.

Like other retailers, “product couldn’t come in,” Parnell says. Continued outbreaks and shutdowns at FishUSA’s vendor manufacturing facilities in China and one supplier’s factory in Wisconsin, among others, affected fulfillment times.

“A COVID outbreak at our vendor’s Wisconsin factory means their workers are out of commission,” Parnell says. “So, while 2021 was a solid year for us, there was a lot of demand left on the table because of supply chain problems.”

This is an excerpt from the 2022 Next 1000 Report. The report can be downloaded now as a PDF for $499. Digital Commerce 360 Gold and Platinum Members receive a complimentary copy of this report as a part of their membership.

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U.S. ecommerce sales grew 42.8% year over year in 2020, according to the U.S. Commerce Department. This was much faster than 2019 and 2018, when U.S. web sales grew 12.5% and 14.2%, respectively.

2020’s fastest growers in Digital Commerce 360’s 2022 Top 1000 soared high, reflecting consumer habits early in the pandemic. Four retailers grew their web sales more than 250.0% in 2020:

• Albertsons Inc. (No. 27 in the Top 1000)
• Joann Inc. (No. 268)
• Erik’s Bike Shop Inc. (No. 826)
• PRx Performance (No. 817)

After these booming sales, many retailers have struggled to produce comparable sales the following few years. Due to relatively diminished demand for their products, a higher rate of in-person shopping, none of these fastest growers are projected to come close to their 2020 growth in 2022.

How have the fastest growers of 2020 fared since then?

As a whole, the group of four combined for $3.63 billion in web sales in 2020. The group grew 266.4% in 2020 and decreased 1.3% in 2021. It’s projected to grow 27.7% in 2022, reaching $4.58 billion in web sales in 2022.

Albertsons is the largest online retailer in this group, with more than $3.16 billion in 2021 web sales. Its online sales grew 5.0% year over year in 2021, and Digital Commerce 360 projects Albertsons’ online sales will increase 32.0% in 2022.

Pending The Kroger Co.’s deal to acquire Albertsons announced in October 2022, Albertsons will no longer be considered on its own. If the deal went through today, the combined company would rank No. 6 in the Top 1000, up from Kroger’s No. 8 spot.

While Joann Inc. is the second-largest merchant in this group, the crafts merchant has decreased its online sales the most since 2020. Its online sales decreased 9.0% in 2022 after decreasing 41.5% in 2021, according to Digital Commerce 360 projections. The fabrics retailer took advantage of consumers having more free time for crafts in 2020, and it added curbside pickup as an option for customers. But it has struggled to turn pandemic hobbyists into returning online customers.

Erik’s Bike Shop also took advantage of consumers having more time on their hands in 2020. But sales have slowed since then. Erik’s Bike Shop grew 5.5% in 2021 and will grow 8.2% in 2022, according to Digital Commerce 360 projections. Despite that growth, the retailer rode into an unexpected speed bump recently. Google Shopping restricts e-bikes that travel over 15.5 miles per hour.

PRx Performance, the fastest grower of 2020’s Top 1000, was ready when consumers came running to it for their home workout needs in 2020. But Digital Commerce 360 projects online sales to increase only 4.0% in 2022 , after growing 20.9% growth in 2021.

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