Digital Commerce 360’s latest B2B ecommerce strategy report, Technology Trends: B2B Ecommerce Connections, covers how companies ranging from regional distributors like Fairmount Tired & Rubber to global manufacturers like Konica Minolta are expanding their ecommerce horizons.

Learn what technologies and strategies are key to competing in digital commerce today and get best practice advice from innovative practitioners and industry analysts who will speak at the EnvisionB2B Conference & Exhibition, June 20-22 at the Hilton Chicago.

Plus, get a preview of the full conference agenda!

Compliments of: Human Element, Impact

The post B2B Ecommerce Technology Trends + EnvisionB2B 2023 Preview appeared first on Digital Commerce 360.

Multi-brand enterprises tend to run independently of one another with different tech stacks, little alignment on customer data, and information sharing.

Despite this, there’s a unique opportunity to utilize marketplace technology to create a one-stop-shop. Creating a first-party marketplace under your umbrella company can boost customer experience, increase profit, and position your organization as the market leader in your vertical.

Find out how in this guide.

Compliments of Pivotree

The post How Multi-Brand Enterprises can Boost Customer Experience With Marketplaces appeared first on Digital Commerce 360.

So how do organizations invest in digital transformation to fuel growth, keep pace with changing customer behavior without breaking the bank?

Introducing a new innovative approach called Commerce-as-a-Service (CaaS). CaaS is revolutionizing and disrupting how traditional services and delivery projects are implemented and delivered. Read the whitepaper to find out how.

Compliments of Pivotree

The post Introducing Commerce-as-a-Service: Where Innovative Strategy Meets Innovative Tech to Fuel Online Growth appeared first on Digital Commerce 360.

When asked about their biggest profitability challenges in 2023, online sellers’ top worries were ability to forecast demand and to react quickly to trends. But the most-cited concern was on the supply side: 52% cited supply chain reliability among their biggest challenges.

This report will show how online retailers and brands view their challenges of responding to rapidly changing demand for merchandise and shipping at a time when supply chain reliability remains a concern. And it will show how print-on-demand can address many of the issues and ensure an efficient and profitable business process.

Download Now

Compliments of Printful

The post The Supply Chain Puzzle: Growing Sales & Profits Amid Uncertainty appeared first on Digital Commerce 360.

Here are 10 ways to get more out of Performance Max.

Compliments of Quartile

The post 10 ways to maximize your results with Google Performance Max appeared first on Digital Commerce 360.

Retailers need to pay special care to the factors that separate shoppers from buyers.

How many fields are shoppers required to fill out? How many pages are in the checkout experience? Which payment options are offered? And if returning customers can save their information, what fraud prevention measures are in place?

81% of retailers say investing in the online shopping cart is important to improving conversion rate, according to a Digital Commerce 360 survey of 75 online retailers in February 2023.

With that, retailers should pay close attention to what types of payment methods shoppers want to pay for goods. Because if the right option isn’t there, they will abandon their carts.

Digital Commerce 360’s May Strategy Insights Report dives into three aspects of the checkout experience and includes the following in-depth articles from Digital Commerce 360 editors:  

• “Is offering cryptocurrency at checkout worth the reward for retailers?” details why and how two online retailers accept cryptocurrency as payment — and why the risky and volatile nature of the payment method is worth it for them.
• “Will AI power all of fraud management?” explores how retailers balance using artificial intelligence and manual review for fraud prevention and if retailers should eliminate human review teams in favor of only AI to combat fraud in the future.
• In “BNPL is a low-risk option for attracting new customers,” three large merchants talk about the growth of buy now, pay later and the benefits of having the payment method. The article also addresses the growing concerns about the mounting debt this type of payment may foster.
• Plus, a chart details the popular payment methods from the 2023 Top 1000 online retailers, and how that compares to a few years ago.

Compliments of: Bloomreach, Melissa

The post Strategy Insights: The Perfect Purchase Experience appeared first on Digital Commerce 360.

Traditional retailers with brick-and-mortar locations are bolstering their ecommerce efforts and creating new digital experiences. Meanwhile, digital natives that got their start in ecommerce are looking for smarter ways to engage customers and drive growth.

In this guide, we’ll unpack how all types of retailers are building effective omni-channel programs fueled by first-party data that delight consumers and deliver results.

Compliments of Blueconic

The post Omni-Channel Acceleration in Retail appeared first on Digital Commerce 360.

To turn first-party data into a strategic business asset, more and more retailers are embracing customer data platforms (CDPs) to unify and act on customer data. Yet, one of the biggest barriers to making the most of a CDP is understanding the distinct ways retailers can take advantage of the technology to achieve transformation goals.

In this guide, we’ll unpack how other retailers are leveraging CDPs to transform customer relationships and unleash growth.

Compliments of Blueconic

The post CDP Use Cases in Retail appeared first on Digital Commerce 360.

Conversion rates are largely unchanged from 2022 and there seems to be little in the data to suggest that rates will move much one way or another in 2023.

For now, the challenge—and urgency—for retailers is to hold the line while seeking incremental gains.

Turn to Digital Commerce 360’s latest report, Conversion Rates for Retail: Best Practices & How to Improve ROI, to receive expert analysis and advice on several types of online experiences that prompt a shopper to purchase, including product offerings, customer service, website design, price and shipping, and the payment and checkout experience.

This report also includes 3 data-packed charts with exclusive insights directly from the shoppers themselves.

Compliments of: Signifyd, Melissa, Vizit, Algolia, Insider

The post Conversion Rates for Retail: Best Practices & How to Improve ROI appeared first on Digital Commerce 360.

Manufacturers and distributors are feeling the pressure from their digital-first customers to deploy new strategies like personalized content and services.

In this report, executives from top B2B brands are ready to share the steps they’re taking toward planning and executing these new strategies.

Digital Commerce 360’s latest B2B ecommerce strategy report, B2B Ecommerce Handbook: Formulas for Digital Growth, offers advice on the 11 fundamental steps for building a B2B ecommerce strategy and covers how several B2B companies—engine parts manufacturer Dayco, chemicals marketplace ChemDirect, and live events equipment supplier GearSource—have produced results across branded ecommerce sites and marketplaces.

Compliments of: Lucidworks, TreviPay, Nautical Commerce

The post B2B Ecommerce Handbook: Formulas for Digital Growth appeared first on Digital Commerce 360.