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Committing to curbside pickup — or breaking up with it
The pandemic forced Daniel’s Jewelers to change its sales approach. Daniel’s Jewelers, founded in 1948, was almost entirely an in-store retailer in 2019. 0.001% of its sales came from its ecommerce website that year, says Sam Sarullo, head of ecommerce and marketing. It launched a new ecommerce website in early 2020, just two weeks before […]