2023 Ecommerce Conversion Report

Even as the pandemic faded and shoppers were free to return to brick-and-mortar stores, online retailers managed to hold their gains in conversion rates.

No matter which merchant type, retailer size or product category we examined, conversion rates have held steady for three years at 2.8%. For Top 1000 retailers, conversion rates were higher than that of Top 2000 (2.8% vs. 2.6%), suggesting that having the resources to invest in conversion-driving tactics and technologies makes a difference.

Digital Commerce 360’s 2023 Ecommerce Conversion Report is the most comprehensive guide to understanding the complex science behind conversion and learning which steps to take to see immediate results.

Each visit to your website or mobile app is an opportunity to make a sale. Get the Top 5 tips to build higher conversion and read through our expert review of the trending conversion tactics among retailers this year.

View the table of contents for full details on what’s included in the report.

Published March 2023

WHAT’S INCLUDED

A Tactical Review: What Works to Boost Conversions?

A deep dive into 6 tactical approaches that retailers have found worked to lift conversion rates in 2022, including:

Omnichannel Services
Fast Checkout Process
Website Speed
Payment Options
Livestreaming
Personalization

15+ Data-Packed Charts

Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.

Top 5 Tips to Build Higher Conversions

We’re unveiling our list of the 5 easiest ways to see an immediate improvement in conversion:

#4 Customer reviews are another great way to instill confidence in potential buyers; seeing positive reviews from other customers can push them past indecisiveness into making a purchase the leading platform technology providers employed by North America’s Top 1000 online retailers.

WHY YOU SHOULD BUY IT

Conversion is often considered the most significant measurement of online retail success. But constant shifts in consumer behavior can make it difficult to keep up with.

Digital Commerce 360’s 2023 Ecommerce Conversion Report is the industry’s most detailed study of ecommerce conversion rates. It delivers a digestible analysis of how power tools, like web performance and mobile apps, hold the keys to higher conversion rates and the steps you can take to see immediate improvements.