There’s massive hype around AI systems like ChatGPT that create astonishingly human-like text. But here’s the thing: There’s real steak under that sizzle. These generative AI systems are being put to use today by online retailers, wholesalers, distributors and manufacturers to boost sales, improve merchandising and accelerate marketing campaigns. In this webinar, experts in AI and ecommerce will do a deep dive and explain AI opportunities in the following areas of your online business:

  • Product Design and Generation
  • Customer Experience Personalization
  • Virtual Try-On and Augmented Reality (AR)
  • Automation of Content Generation
  • Visual Search and Product Discovery
  • Interactive Chatbots, Customer Support and Virtual Assistants
  • Demand Forecasting and Inventory Management:
  • Fraud Detection and Security
  • Dynamic Pricing to Maximize Revenues


ALL attendees will receive a Digital Commerce 360 research report — the 2023 Ecommerce Conversion Report (a $399 value). Note, only retailers, consumer brands, manufacturers and distributors are eligible for the complimentary report and subject to approval.

Sponsored by:


Rick Watson

Linda Bustos

Joel Farquhar

Don Davis

About Our Speakers

Rick WatsonFounderRMW Commerce Consulting

Rick Watson founded RMW Commerce Consulting after more than 20 years in eCommerce roles with ChannelAdvisor,, Merchantry, and Pitney Bowes. Today he works with private equity and management teams to incubate and grow direct-to-consumer businesses. Rick is one of RETHINK Retail’s Top Retail Influencers of 2023; the Marketplace 50’s Top 50 Marketplace Thought Leaders; and he is an Executive Advisory Board member of the MACH Alliance, an Industry Trade Association dedicated to improving digital experiences. Rick hosts The Watson Weekly podcast where he shares an unbiased, unfiltered expert take on the retail sector’s biggest news and players.

Linda Bustos Founder / Ecommerce ConsultantEdgacent

Linda is an ecommerce analyst, consultant and commentator covering the industry since 2007. She has served as the VP of Ecommerce at and the author of the Get Elastic blog, reaching over 25,000 daily readers. She’s currently building a new online resource for ecommerce directors, product managers, conversion optimizers and UX designers, launching in Fall 2023.

Joel FarquharVP EngineeringPivotree

Joel brings over 20 years of technical experience delivering successful, large-scale system implementation and integration projects, including 11 years’ working in the fast-paced B2C and B2B eCommerce sectors. His strong technical leadership and deep understanding of multiple enterprise grade eCommerce platforms (including VTEX, Spryker, SAP Hybris and Oracle Commerce) allow him to guide clients through the often complex eCommerce technology landscape. As a member of the Pivotree leadership team, Joel oversees software development processes, emphasizing quality, consistency and best practices throughout every project. He is also directly involved with projects as a senior architect and advisor, while contributing to overall business development strategy throughout the sales process.    Well-known retail brands and manufacturers turn to Pivotree as their trusted digital commerce service partner when they want to grow revenue, increase online and in-store traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies and higher profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, Pivotree leverges the best available technologies to ensure customers’ eCommerce businesses succeed. They connect the online, in-store, mobile, social, call-center, warehouse and underlying data; delivering a frictionless omni-channel eCommerce experience.

Don DavisEditor-at-LargeDigital Commerce 360

As editor at large at Digital Commerce 360, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Internet Retailer, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

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