2022 Global Online Marketplaces Report

Analyzing the 100 leading global online marketplaces
$499.00
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For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

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2022 Global Online Marketplaces Report

The Top 100 online marketplaces in the world collectively grew total gross merchandise value (GMV), which includes both first- and third-party sales, by 18.1% to $3.23 trillion in 2021.  

But as impressive as that growth is, it’s a dramatic slowdown from the 31.4% growth seen in 2020 as the COVID-19 pandemic kept shoppers out of brick-and-mortar stores and accelerated ecommerce.   

Online marketplaces are complicated—but Digital Commerce 360’s detailed analysis has you covered.  

The 2022 Global Online Marketplaces Report delivers the insights and the actionable data marketplace operators and ecommerce retailers need to find success in an industry changed forever by the pandemic.  

This report includes a ranking of the world’s 100 leading online marketplaces, dozens of statistics, performance metrics and need-to-know consumer survey results.  

View the table of contents for full details on what’s included in the report. 

Published August 2022

 

WHAT’S INCLUDED 

Rankings & Category Data 

Explore the leading 100 global online marketplaces, ranked by total 2021 GMV, including marketplace category. 

Here’s a sample of our rankings:

 

30+ Data-Packed Charts  

Start visualizing the power of strategies and trends in global online marketplaces and share critical data with your colleagues and clients. 

 

Executive Overview & Detailed Case Studies  

Read through our major findings on worldwide marketplace growth, the latest industry developments and expert predictions, including: 

  • First-party v third-party ecommerce marketplaces 
  • Why marketplace participation varies by type and category 
  • Breakout section on Amazon Prime Day and how Amazon’s marketplace sellers’ growth outpaced the company’s own retail segment 
  • A detailed review of hybrid and niche marketplaces  
  • Consumer survey data revealing why shoppers are embracing online marketplaces in record numbers 

 

WHY YOU SHOULD BUY IT 

Our 2022 Global Online Marketplaces Report is the most comprehensive study of the world’s leading online marketplaces. This report is filled with details on what went right—and wrong—for these digital marketplaces and the retailers who sell through them. 

 

OTHER REPORTS YOU MAY LIKE 

Global Online Marketplaces Database

Leading 100 global online marketplaces ranked by annual GMV

B2B Marketplace 400 Report 

Analysis of the leading U.S. B2B ecommerce marketplaces

Top 1000 Report 

Analysis of North America’s leading 1,000 online retailers

KEY DATA FROM THE REPORT

  • 2021 GMV marketplace growth is slower than the 19% and 21% GMV growth seen in 2019 and 2018, respectively 
  • Total third-party GMV on the Top 100 U.S. marketplaces rose a whopping 22.4% 
  • More than half of the Top 1000 retailers and more than half of the Next 1000 retailers sell on marketplaces 
  • More than eight of ten consumer-electronics retailers sell on marketplaces 
  • Sales of marketplace products on Amazon.com this year grew 11.7% year over year in 2022, up from 10.4% during Prime Day 2021 
  • Third-party GMV growth on hybrid marketplaces has exceeded the total GMV’s growth rate on such marketplaces for four consecutive years 
$499.00
Number of licenses:
Number of licenses:

For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

Save 50% When You Become a Member

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans