Topic / Advertising

Advertising : Advertising is a key way online retailers let shoppers know about their business and drive traffic to their e-commerce site. Read about the new ad products Facebook, Google and other platforms are offering, plus how retailers are using the ads, and the results from the ads.

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Perspectives

Amazon advertising, promotions, or both?

Arjun Narayan | | Digital Commerce 360 | B2B
The right mix of online advertising and pricing discounts can make all the difference when competing against rivals for customers’ attention, writes Arjun Narayan, the founder and CEO of Salesduo.
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