Amazon Prime Day : Amazon Prime Day is an annual mid-summer sales promotion hosted by Amazon.com. The sale launched in 2015 and is one of Amazon's biggest sales days of the year.
Inflation will magnify consumer price-consciousness and leave many online shoppers less willing to spend as much on holiday gifts as in the past. Shoppers expect deeper discounts and will rely more on comparison shopping and price matching.
Jessica Young, Fareeha Ali | | Digital Commerce 360 | Retail
Consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. Here’s a full data analysis of Prime Day.
